Did you know, you’ve only got 5 seconds maximum to capture your prospect’s interest? Often it’s even less! Just one or two seconds Before you’ve even been noticed, your prospect turns the page. And in this short space of time, you must capture your prospects’ interest, or you’ve lost your chance to ‘sell’ to him or her.
So whether you’re a seasoned advertiser in trade magazines, the local newspaper, or just once a year in the Yellow Pages this advice is critical to your business.