You must think, How can it work, against the array of other media available?
The answer is – Interactive.
How much time of the day do you spend on the internet, and how much of it is occupied in front of the television or reading the newspaper? Probably 8:4? Well, that’s where the space is – the surplus four hours that the viewer spends in front of the computer is on the internet. Industry statistics say around 70 per cent TV ads are avoided by the viewers, which gives more scope for online ads. Interactivity too is high while talking about online ads. Traditional ads are more indirect and assumption-based.
Online Advertising Industry has a Potential of Rs. 1800 crore – (Times Ascent Wednesday, Jan 3rd, 2007).
With such a choice of media at their finger-tips, marketers and brand managers have never had it better, but neither has it been more of a challenge to keep up with consumers. In these heady days, it is not a question of reinventing your entire marketing plan, but rather recognizing how your internet marketing strategy can help you liberate your communications.
Engage your consumers and build your brand
There is no doubt that the rapid growth of broadband has radically changed media consumption and consumer behavior overall.
The internet has produced a network of empowered consumers. They can track down information with a click of a mouse; share opinions and seek answers with fellow users and access price-comparison sites. Why should they take your word about your product and brand when they can find out for themselves? Your internet marketing strategy should reflect that it is now the consumer, not the product or the advertising, that is the focus.
India is a nation moving rapidly towards broadband-connecting, internet-loving enthusiasts, using the internet for a vast array of activities whether young or old, have increased and are increasing as you read this.
Most importantly you can gauge the success of the Advertising done online, as to how many customers viewed your Ad, how many clicked, etc.
To know more please use the links on the right hand side of this page. |
