Why Do You Need a MicroSite?. . .
* You need to market a specifi c program.
* You need a compliment to your advertising campaign.
* To announce or highlight a new program.
* A MicroSite is a quick and easy way to offer targeted advertising.
* Full traffi c reporting can help you gage the effectiveness of your site,
* and all your online advertising.

What is a MicroSite?
A MicroSite is a web site, designed for a targeted audience with a single theme. It operates as its own domain consisting of 25 web pages or less. MicroSites become a gateway to the institutional site, presenting the right message to the right audience at the right time. MicroSites allow flexibility in design uncommon to the university environment and give
your marketing efforts top priority.